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Proud & Loud by Bones - Unisex button shirt

£39.75
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Looking for a statement shirt that doesn't stick to you when the temperature rises? The Proud & Loud by Bones button-up is the antidote to boring summer fashion. Designed for those who believe life is too short to be moderate, this shirt combines unapologetic style with technical performance. Unlike cheap novelty shirts that trap heat, this is crafted from featherlight, moisture-wicking fabric that keeps you cool even in the middle of a festival crowd or a heatwave.

Why this is your new favorite summer staple:

Featherlight Comfort: Weighing in at just ~100 g/m², this fabric is incredibly light. It drapes loosely over the body, allowing for maximum airflow.

Technical Performance: Don't let the loud print fool you—this is smart fabric. It is breathable, moisture-wicking, and (in the EU) offers UPF50+ sun protection, making it safer for long days outside.

Sustainable Swagger: Made from up to 100% recycled polyester (depending on your region), you can look bold while knowing you’ve made an eco-conscious choice.

Product Specifications & Fit

Fit: Oversized fit. (We recommend ordering your regular size for a breezy, relaxed look, or sizing down for a more fitted silhouette).

Fabric Feel: Lightweight and smooth. Pro Tip: The fabric becomes noticeably softer after the first wash.

Regional Material Composition:

US Fulfillment: 100% Recycled Polyester (3.24 oz/yd²).

EU Fulfillment: 65% Recycled Polyester, 35% Polyester (2.95 oz/yd²).

Origin: Blank product components sourced from China/Mexico.

Common Questions (FAQs)

Is this shirt sweaty? No. Unlike standard polyester which can trap heat, this material is engineered to be moisture-wicking and breathable. It pulls sweat away from the body to keep you dry.

Is the fabric see-through? The fabric is very lightweight to ensure coolness. In areas where the fabric is double-layered (like the placket or collar), designs from the inner layer may subtly show through, especially on lighter-colored prints.

Does it shrink? No, but the feel of the fabric improves with care. We find that the shirt settles and becomes softer after its first cycle in the wash.

Traceability, Safety & Compliance

Traceability: Weaving & Dyeing (Mexico or China), Manufacturing (Mexico or Latvia).

Sustainability: Contains high recycled content (65-100% depending on region).

Environmental Note: This item releases plastic microfibers into the environment during washing; we recommend using a washing bag.

Safety: Contains 0% dangerous substances. Meets flammability, formaldehyde, lead, cadmium, phthalates, azo dyes, bisphenols, and mercury level requirements.

Warranty: 2-year EU Warranty.

In compliance with the General Product Safety Regulation (GPSR), Bones and the Bull and SINDEN VENTURES LIMITED ensure that all consumer products offered are safe and meet EU standards. For any product safety-related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at 13 Hillside Lane, Farnham, Surrey, GU9 0LB or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.

Size guide

  CHEST (cm) WAIST (cm) HIPS (cm)
M 100 84 102.1

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